Pattamadai mat weavers adopt digital marketing

When the ‘kora’ mat weavers of Pattamadai village in Tirunelveli district wanted avenues to sell their products during the last lockdown, the Crafts Council of India decided to give them a month-and-half-long training on how to do business using internet and smart phones. “We are now teaching them to take photos and make e-catalogues so …

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